How to Attract Customers and Increase Your Store Foot Traffic
When you're trying to attract new customers and get more foot traffic the focus is squarely on your appearance. Like any Hollywood stylist you want to make the most of what you already have to look your best.
7 Ways To Attract Customers and Get More Foot Traffic For Your Shop
Create A Memorable Monument Sign!
It is so easy to do what everyone else does with black block letters on a beige concrete sign. While many developments and communities have strict sign policies which reduce most businesses to a commodity by the road, if you present a compelling sign, you can really catch attention
Make A Display For that Window!
If you are in a popular destination with great foot traffic, create a great window that tells one story and tells it well. Your window display must be your invitation to the passerby. A well-designed window display encourages impulse sales and peaks a customer’s curiosity. It might even tug at their heartstrings. Always be sure to obtain the proper permits if required.
Roll Out A Red Welcome Mat!
The best hotels and event producers know how to yell "Special Treatment." A plush red carpet that leads to your door or to your counter, a simple mat with "Welcome" or with your store name or logo out front in a high traffic area draws attention to your store.
Put Your Best Out Front!
If you have large enough products, wheel your best product in front of your store every day. If you’re a motorcycle dealer, I know, they’re heavy – got it. So what? Nothing grabs speeding customers’ eyes faster than a display of a shiny new vehicle. And not the one that's cheap, but the one every guy driving on his way home stares at like a pretty woman. It says you are the source for excitement. If you’re an apparel store, this is not for you but a garden center with a killer display – you bet.
Put Something In Your Parking Lot!
Light pole signs – You’ve seen these at gas stations and fast food restaurants. These should be printed in full color. Maybe a red loveseat with, “Valentine’s Is Coming” and your logo at the bottom would be great for January. Speak with your landlord to see if there is an objection and make sure that you have a permit if required. The goal on these types of signs is not to “sell” anything (Big Sales 20% off!) but to showcase your best product. Think something short like, “Learn To Sew,” or “The Perfect Birthday,” or “You Can Cook.”
Fly Some Flags!
A string of pennant flags from a light pole to the front of your business. You can get a multi-color version at sporting goods stores for under $50. The trick with flags is to replace them about every other month while they are still bright and before they are all ripped. An American flag screams patriotism and shows your support for this great land. People appreciate this!
Some More Tips!
One more tip to standout from your competition, make sure every year you have your parking lot patched and sealed– you have to look new and successful, not old and struggling.
When you make yourself look bigger and feature our wants, you’ll pique potential new customers interest in what you have waiting inside.
Lower Southampton Business Directory